The latest in a long history of fortuitous encounters occurred a couple of years ago when Paul Riss, Senior Art Director for DDB Toronto, an advertising agency, became aware of the scope of the bird/building collision issue. A birdwatcher since childhood, Paul attended a FLAP workshop hoping to rescue birds hitting Toronto towers. A short while later he discovered that his wife was pregnant with twins. This happy development meant he'd soon be getting up early to change diapers and soothe babies, not rescue birds. Still eager to help, Paul discussed the issue with his partner, Matt Antonello (Senior Writer at DDB), an owl lover, as chance would have it. They hit upon the idea of creating a field guide containing 10 species that fall victim to Toronto's office towers. The only difference between a traditional field guide and this one would be that all the birds illustrated would be dead. "We wanted a hard-hitting piece that would stick with people and make them remember that there's a real issue behind the images," said the team.

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